TikTok is a great platform for reaching large audiences of any niche. Here is how you can be using TikTok to grow your brand in 2023.

It is important when advertising to grab your audience's attention and keep it, what better way to do so than through video content? Here is why you need to be using video to promote your brand in 2023.

As trends shift and people change their habits, it is important to diversify your brand and be on multiple social media platforms to ensure success and longevity.

TikTok is an ever-growing platform. Here is why you should be using it to market your brand in 2023.

While traditional advertising has its place, building deep connections with your audience is the key to building long-term customer relationships and establishing a strong foothold in the market.

With each new generation comes new trends, new things to follow a new ways to talk to each generation. And that's what we talk about here. But what is interesting about each of these new generations is how it shapes all marketing for all people forever.

The one thing you need to stay away from, if you want to touch the millennial or Gen-Z market is being disingenuous, while still being authentic to who you are. You need to stay away from pretending to be something that you aren't or for believing in something that you don't and you need to say, this is who we are, this is what we stand for, and lean into the things you don't know.

One of the most significant trends that we are seeing in the market today is a decline in trust in large organizations. This trend is particularly prevalent among Gen Z and young Millennials, who demand brand transparency and neutrality. These groups want to know that the brands they support align with their values.

User generated content has been around for a long time. You've seen it in unboxing videos or tutorials or challenges or reactions. All of that stuff has been going for a while and we're seeing a higher reception and engagement rate with that content in this new generation within Gen Z and millennial.

If you tell your audience about your product, they may like it, and they may even go and buy it, but if you tell a story, you will build a relationship that will develop a long-term customer.

As we move into this new generation of marketing with busier consumers, and the demand for written content is being replaced by more visual and auditory content, a new stage of blogging is here, the age of podcasting.

Born between 1997 and 2012 (7 to 25 years old generation z makes up roughly a third of the world population and 40 percent of America's consumers. The internet has always been a part of Gen-Z life and culture.

As you move into the new year, I am sure you have a slew of new goals (as do we), and as you begin to develop your strategy to meet these goals, I would encourage you to focus on three main concepts.

To keep your audience long-term, it is critical to move beyond podcasting. Our ultimate goal is to find content that can overlap shared values and develop a branded content project that will then provide value (entertainment value, educational value, functional value, etc.) to our target audience.

“Visual Branding” is all the visual elements that make up a brand. This includes everything from the logo (of course), founder’s photos, brand photos, brand videos, and initial marketing content.

Branded content can have lots of meaning in context, but at its core, it is a style of marketing that builds brand awareness by focusing on a brand’s and customer’s shared values. Branded content is the opposite of…

Food photography captures the beauty, connection, and cultural depth of food. From extinct dishes revived in the digital age to the layers of cooking and eating, how do you convey it all in a single image?

What are the real benefits of working with a small business? As a lifestyle-focused film boutique, we’ve seen how rewarding it is to collaborate with like-minded indie creatives and entrepreneurs who genuinely care about their work, not just the paycheck.