Why TikTok is a Must-Use Marketing Strategy for Reaching Gen Z in 2023
If you're looking to market your brand or business to Gen Z in 2023, it's hard to ignore the influence of TikTok. With over 800 million monthly users across 150 countries, TikTok has become the go-to platform for Gen Z, making it an effective strategy for brands to connect with this demographic. But why should you be using Tik Tok to market to Gen Z? Here are four reasons why:
Massive user base: TikTok's user base is staggering, and it's continuing to grow every day. It rivals other popular platforms that are more used by brands like Instagram. This makes it an attractive platform to market your startup or brand, as it offers high visibility without requiring you to spend money on promotion.
Algorithm-driven platform: TikTok's primary feature is its "For You" page, which uses impressive algorithms to show people videos that they want to see, mixing them with videos of accounts they already follow. This helps you reach a niche audience in a way that other platforms can't. Unlike Instagram and Facebook, which prioritize content for people you follow, TikTok prioritizes new content that users find engaging, based on their interests. This means that your content will be pushed out to exactly who you want to reach, regardless of your follower base.
Short-form content: TikTok content is short-form, meaning you don't have to worry about audience retention. With content less than 30 seconds, you can create quick, easy-to-make, and easy-to-view content. This is a huge plus for your brand, especially when you don't have a lot of time to produce that content. It's different from platforms like YouTube, where you're trying to keep people watching longer-form content.
Cross-posting opportunities: The last reason you should be using TikTok is that you're probably already creating content that could be used on the platform. And if you're not, the content you create for TikTok can easily be used on other platforms. You can create short-form videos that can be cross-posted to multiple applications for maximum engagement and audience reach. YouTube shorts, Instagram reels, and Tik Tok all prioritize short, vertical videos; so if you have a video made for one platform, post it on the others as well to increase the chance of it going viral.
In conclusion, Tik Tok is a great platform to promote your brand because of its massive user base, easy accessibility through its algorithm, its ability to reach specific niches, and its prioritization of short and engaging content. If you're looking to connect with Gen Z, Tik Tok is definitely a platform worth exploring.
