It's no secret that nostalgia holds a special place in the hearts of Gen Z. In fact, more than other generations, Gen Z finds comfort and joy in reliving for nostalgia, as they lean more and more towards nostalgia in times of hardship than they do in times of economic growth, according to researchers.

Where authenticity reigns supreme, connecting with Gen Z requires more than just a professional demeanor. It's about knowing who Gen Z is, speaking their language, following their trends and most importantly, being real. As a brand that seeks Gen Z as its primary audience, you must understand Gen Z's unique preferences and values. Don't know how? Don't worry, we have a guide for you.

Livestreaming is a great way to build an audience, but most importantly to foster connection and conversation with your audience. They can be done on so many platforms and are really easy to set up; if you aren’t livestreaming, you are only stunting your growth.

Micro-influencers are a great way to advertise your brand. They come at the benefit of giving honest reviews and help you to reach a specific niche who trusts their judgment.

If you are going to be spending money to advertise your brand, you want to make sure it is well-spent. Learn how to make an ad that actually works.

TikTok is an ever-growing platform. Here is why you should be using it to market your brand in 2023.

While traditional advertising has its place, building deep connections with your audience is the key to building long-term customer relationships and establishing a strong foothold in the market.

Born between 1997 and 2012 (7 to 25 years old generation z makes up roughly a third of the world population and 40 percent of America's consumers. The internet has always been a part of Gen-Z life and culture.