Ethics. A tough and boring conversation to have, especially when you don't know what it is or how to go about it. Whether you know what it is or not, everyone has ethics. Everyone has that one thing that they care about, or that one thing that they would or wouldn't do. However, today, we're talking about ethics in marketing, a.k.a Ethic Marketing; what it is and how to use it to attract Gen-Z.

Livestreaming is a great way to build an audience, but most importantly to foster connection and conversation with your audience. They can be done on so many platforms and are really easy to set up; if you aren’t livestreaming, you are only stunting your growth.

Gen-Z feels they need to trust brands before buying from them, so here is how you can build Gen-Z’s trust.

A website is where you will be sending your audience. You need to build a good website to be successful as a brand in 2023, here are some tips for building your brand’s first website.

Micro-influencers are a great way to advertise your brand. They come at the benefit of giving honest reviews and help you to reach a specific niche who trusts their judgment.

If you are going to be spending money to advertise your brand, you want to make sure it is well-spent. Learn how to make an ad that actually works.

TikTok is a great platform for reaching large audiences of any niche. Here is how you can be using TikTok to grow your brand in 2023.

It is important when advertising to grab your audience's attention and keep it, what better way to do so than through video content? Here is why you need to be using video to promote your brand in 2023.

As trends shift and people change their habits, it is important to diversify your brand and be on multiple social media platforms to ensure success and longevity.

TikTok is an ever-growing platform. Here is why you should be using it to market your brand in 2023.

Born between 1997 and 2012 (7 to 25 years old generation z makes up roughly a third of the world population and 40 percent of America's consumers. The internet has always been a part of Gen-Z life and culture.

“Visual Branding” is all the visual elements that make up a brand. This includes everything from the logo (of course), founder’s photos, brand photos, brand videos, and initial marketing content.