Unveiling the Secrets to Gen Z: A Guide to Gen Z Marketing

Where authenticity reigns supreme, connecting with Gen Z requires more than just a professional demeanor. It's about knowing who Gen Z is, speaking their language, following their trends and most importantly, being real. As a brand that seeks Gen Z as its primary audience, you must understand Gen Z's unique preferences and values. Don't know how? Don't worry, we have a guide for you.

Know the Lingo

One key aspect of reaching Gen Z is mastering their language. Knowing what they say, how they say it and why they say it, are all important when connecting with your Gen Z audience.

BUT don't overuse their lingo in a way that doesn't sound authentic to you, your audience or brand. Instead, it's about finding the right balance--being conversational and approachable while maintaining authenticity.

Knowing the Trends

Because of the younger demographic, Gen Z is more connected to trends and current happenings than previous generations. Social media platforms like TikTok have become hotbeds for cultural trends and brands have embraced those trends and found themselves in the spotlight.

It's not about being obnoxious with the trends, however, finding a way to take the trends that your audience cares about and intertwining those trends into your marketing to connect with Gen Z.

Show the "Behind the Scenes"

Transparency is key when it comes to engaging with Gen Z. Showing the behind the scenes of what you do and of your brand makes your audience feel like you are being authentic with them.

Platforms like "Be Real" and video ideas like "A Day in the Life" or "Work Vlogs" underscore the desire for genuine connections and showcases the human side of your brand--which also builds trust and legitimacy behind your brand.

Engage with Gen Z

From commenting, to sharing, to posting to responding, Gen Z is always active online--and you should be too. Have conversations with them, accept and appreciate their feedback, implement new features, let your audience know that you are listening to them.

Gen Z wants to feel heard and valued, and having an authentic, transparent conversation with them online will add a huge amount of trust for your brand from Gen Z.

BY JETTA M. HOLIDAY
MARKETING INTERN AT LM