12 Ways to Promote Your New Product and Keep Customers Engaged
12 Ways to Promote Your New Product and Keep Customers Engaged
Launching a great product or service is exciting, but getting it noticed is a whole new challenge. Effective promotion means understanding your audience and reaching them in creative ways. Here's your actionable guide to promoting and marketing your product like a pro.
The Best Ways to Promote a New Product or Service
1. Offer Loyal Customers an Exclusive Preview
Make your loyal customers feel special by giving them exclusive early access. This builds excitement and boosts word-of-mouth recommendations.
2. Use a Special Introductory Offer
Create urgency with introductory deals like discounts, bundles, or limited-time offers. Clearly communicate the deal’s timeframe to motivate quicker purchases.
3. Make Use of a Google Business Profile
Keep your Google Business Profile active and engaging by creating posts, showcasing products, and answering FAQs. This boosts local visibility.
4. Run a Social Media Contest
Engage your audience with contests or giveaways on platforms like Instagram or Facebook. It’s fun, easy, and greatly expands your reach.
5. Spread the Word via Email
Email marketing remains highly effective. Build anticipation with strategic email sequences and personalized promotional offers.
Ready to Grow Your Business?
Here’s how you can further amplify your promotion strategy:
6. Write a Blog Post
Create detailed, informative blog content to explain your product’s value. This gives you shareable content and drives traffic organically.
7. Host an Event
Virtual or in-person events create buzz, foster connections, and allow real-time customer interaction.
8. Offer a Complimentary Upgrade
Temporarily upgrade current customers to experience your new service, increasing their likelihood of becoming repeat customers.
9. Allow Trade-ins
Encourage upgrades by accepting trade-ins, making new purchases more appealing financially.
10. Share Customer Reviews
Highlight positive reviews and testimonials to leverage social proof and trust among potential customers.
11. Post on Social Media
Regularly share engaging content about your products on social media. Leverage user-generated content and hashtags to increase visibility.
12. Run Facebook Ads
Utilize Facebook’s targeted advertising to reach your ideal customer profile effectively.
10 Top Ways to Market Your Product
The 3 Levers of Buyer Retention:
Merchandise quality
Customer experience
Targeted marketing strategies
1. Introduce a Loyalty Program
Reward repeat customers through discounts, points systems, or exclusive perks.
2. Create an Email Win-back Campaign
Re-engage inactive customers through targeted emails:
Email #1: Suggest related products
Email #2: Offer a small promo code
Email #3: Provide a higher promo code
Email #4: Send a feedback survey
Unsubscribe inactive users after 60 days
3. Send Email or SMS Sign-Up Coupon Codes
Offer instant rewards to build your subscriber list and increase conversions.
4. Release New Products on a Schedule
Scheduled releases maintain customer interest and engagement over time.
5. Build a Subscription Model
Recurring revenue through subscriptions creates loyal, long-term customers.
6. Use Mean, Median, and Mode to Your Advantage
Optimize promotions by understanding your customers' average spending habits.
7. Perfect Cross-Sell and Upsell Strategies
Encourage customers to explore higher-value options or complementary products.
8. Start with Paid Marketing
Use paid ads on social platforms to validate and scale product awareness quickly.
9. Publish Educational SEO Content
Long-term traffic growth relies on informative, keyword-optimized content that educates and engages.
10. Convert More of Your Traffic
Improve your website’s conversion rate with user-friendly design and clear CTAs.
The Evolution of Product Marketing
Product marketing is no longer optional—it’s essential for market success.
The Product Marketing Framework
The five essential phases:
Discover
Strategize
Define
Get Set
Grow
Product Marketing vs. Product Management
While overlapping, product marketers focus on customer messaging and positioning, whereas product managers primarily handle product development.
Examples of Product Marketing
Coca-Cola's Diet Coke advertising
SaaS companies tailoring software for small businesses
Why Is Product Marketing Important?
Without product marketing, businesses risk misaligning their products with customer needs, potentially leading to failures like Quibi.
What Is Product Marketing Responsible For?
Product messaging
Launch management
Sales collateral
Market research
Success reporting
Content marketing
Website management
Product roadmap planning
Customer onboarding
Does the Perfect Product Marketer Exist?
A strong product marketer aligns product strategy with market demand to reduce investment risks and increase success.
How Does Product Marketing Help Sales?
Effective sales enablement, collateral, and messaging lead to increased sales performance.
What's the Most Important Part of Product Marketing?
Understanding market needs deeply and positioning your product to precisely match customer desires.
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They ensure a product is positioned correctly and communicates clearly with customers to drive sales and satisfaction.
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Not necessarily, though experience in marketing, sales, or related fields can be very beneficial.
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Comprehensive marketing solutions designed to grow lifestyle brands through targeted digital strategies.
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By developing tailored marketing strategies, including SEO, content marketing, and social media management, to effectively reach your audience.
How Is Product Marketing Different from Other Marketing Roles?
Marketing Communications: Broad promotion and customer acquisition
Brand Marketing: Enhancing overall brand reputation
Demand Generation: Attracting new customers
Field Marketing: Localized, direct engagement
How Do You Get into Product Marketing?
Common paths include roles in marketing, sales, or customer success. Shadowing and hands-on experience are highly valuable.
