Find out how Squarespace’s risk in the early days of podcasting paid off, leading to its explosive growth. This episode breaks down the strategic advantages of podcast ads, including their ability to reach dedicated audiences and build brand trust through association.

Consistency builds trust. Trust among Gen Z and millennials is rooted in uniform branding. Mismatched online presence and website erode subconscious trust. Your visual elements and communication style must align seamlessly to create familiarity and reliability.

Often overshadowed by the usual suspects like Facebook, Instagram, Twitter, and TikTok, YouTube stands as the unheralded champion of social media.

Livestreaming is a great way to build an audience, but most importantly to foster connection and conversation with your audience. They can be done on so many platforms and are really easy to set up; if you aren’t livestreaming, you are only stunting your growth.

Gen-Z feels they need to trust brands before buying from them, so here is how you can build Gen-Z’s trust.

SEO, or search-engine optimization, is how you can drive traffic to your page. You need to tell Google and other search engines what your brand is and what it does for them to be able to properly promote you to the right people. Here are some tips for using SEO to grow your brand.

A website is where you will be sending your audience. You need to build a good website to be successful as a brand in 2023, here are some tips for building your brand’s first website.

Micro-influencers are a great way to advertise your brand. They come at the benefit of giving honest reviews and help you to reach a specific niche who trusts their judgment.

If you are going to be spending money to advertise your brand, you want to make sure it is well-spent. Learn how to make an ad that actually works.

TikTok is a great platform for reaching large audiences of any niche. Here is how you can be using TikTok to grow your brand in 2023.

It is important when advertising to grab your audience's attention and keep it, what better way to do so than through video content? Here is why you need to be using video to promote your brand in 2023.

As trends shift and people change their habits, it is important to diversify your brand and be on multiple social media platforms to ensure success and longevity.

TikTok is an ever-growing platform. Here is why you should be using it to market your brand in 2023.

While traditional advertising has its place, building deep connections with your audience is the key to building long-term customer relationships and establishing a strong foothold in the market.

With each new generation comes new trends, new things to follow a new ways to talk to each generation. And that's what we talk about here. But what is interesting about each of these new generations is how it shapes all marketing for all people forever.

The one thing you need to stay away from, if you want to touch the millennial or Gen-Z market is being disingenuous, while still being authentic to who you are. You need to stay away from pretending to be something that you aren't or for believing in something that you don't and you need to say, this is who we are, this is what we stand for, and lean into the things you don't know.

One of the most significant trends that we are seeing in the market today is a decline in trust in large organizations. This trend is particularly prevalent among Gen Z and young Millennials, who demand brand transparency and neutrality. These groups want to know that the brands they support align with their values.

User generated content has been around for a long time. You've seen it in unboxing videos or tutorials or challenges or reactions. All of that stuff has been going for a while and we're seeing a higher reception and engagement rate with that content in this new generation within Gen Z and millennial.