Born between 1997 and 2012 (7 to 25 years old generation z makes up roughly a third of the world population and 40 percent of America's consumers. The internet has always been a part of Gen-Z life and culture.

As you move into the new year, I am sure you have a slew of new goals (as do we), and as you begin to develop your strategy to meet these goals, I would encourage you to focus on three main concepts.

To keep your audience long-term, it is critical to move beyond podcasting. Our ultimate goal is to find content that can overlap shared values and develop a branded content project that will then provide value (entertainment value, educational value, functional value, etc.) to our target audience.

“Visual Branding” is all the visual elements that make up a brand. This includes everything from the logo (of course), founder’s photos, brand photos, brand videos, and initial marketing content.

Branded content can have lots of meaning in context, but at its core, it is a style of marketing that builds brand awareness by focusing on a brand’s and customer’s shared values. Branded content is the opposite of…

Food photography captures the beauty, connection, and cultural depth of food. From extinct dishes revived in the digital age to the layers of cooking and eating, how do you convey it all in a single image?

What are the real benefits of working with a small business? As a lifestyle-focused film boutique, we’ve seen how rewarding it is to collaborate with like-minded indie creatives and entrepreneurs who genuinely care about their work, not just the paycheck.