As the very first generation born completely in the digital age, it's no surprise that Gen Alpha gravitates towards online platforms for interaction; one of those platforms is gaming. We previously highlighted that Gen Alpha is the newest generation to have control over the buying power in today's market. Due to that, brands must alter the way they are interacting with their audience, especially with Gen Alpha.

Within the sphere of marketing strategies, there's one specific strategy that stands out like a game-changer: Social Proof Marketing.

Ethics. A tough and boring conversation to have, especially when you don't know what it is or how to go about it. Whether you know what it is or not, everyone has ethics. Everyone has that one thing that they care about, or that one thing that they would or wouldn't do. However, today, we're talking about ethics in marketing, a.k.a Ethic Marketing; what it is and how to use it to attract Gen-Z.

Starting your cult or, community, for your brand may sound easy. However, it's easier said than done. while every entrepreneur has the idea to start their own community for their brand, most entrepreneurs are not able to create the following that they want.

In digital media, captivating your audience is key. As a brand, you must have the components to attract your audience and keep wanting them to come back and engage with you--especially if your audience is tailored to Gen Z. That's why the multi-part series plays a critical role for any brand looking to make a long lasting impact with their Gen Z audience.

It's no secret that nostalgia holds a special place in the hearts of Gen Z. In fact, more than other generations, Gen Z finds comfort and joy in reliving for nostalgia, as they lean more and more towards nostalgia in times of hardship than they do in times of economic growth, according to researchers.