Cohesive aesthetic is crucial for your brand and learning how to create a unified aesthetic that resonates with Gen Z, from visual branding to overall brand vibe will make you rich.

You've heard us talk about marketing to Gen Z, Millennials, and even Boomers, but now it's time to talk about marketing to the next generation, Generation Alpha. Born after 2010, Gen Alpha is the only generation to be born entirely in the digital age, meaning they are one of the easiest consumers to connect with online.

Since its launch in 2016, every year, on some random day in December, everyone's social media feed is completely covered with their top artists, songs, and playlists from the previous year. Known as Spotify Wrapped, Spotify would gather data from their listeners and make little interactive graphs, charts and visualizations of their users' listening habits.

With each new generation comes new trends, new things to follow a new ways to talk to each generation. And that's what we talk about here. But what is interesting about each of these new generations is how it shapes all marketing for all people forever.