With each new generation comes new trends, new things to follow a new ways to talk to each generation. And that's what we talk about here. But what is interesting about each of these new generations is how it shapes all marketing for all people forever.

The one thing you need to stay away from, if you want to touch the millennial or Gen-Z market is being disingenuous, while still being authentic to who you are. You need to stay away from pretending to be something that you aren't or for believing in something that you don't and you need to say, this is who we are, this is what we stand for, and lean into the things you don't know.

As we move into this new generation of marketing with busier consumers, and the demand for written content is being replaced by more visual and auditory content, a new stage of blogging is here, the age of podcasting.

Born between 1997 and 2012 (7 to 25 years old generation z makes up roughly a third of the world population and 40 percent of America's consumers. The internet has always been a part of Gen-Z life and culture.

“Visual Branding” is all the visual elements that make up a brand. This includes everything from the logo (of course), founder’s photos, brand photos, brand videos, and initial marketing content.