Incorporating pop culture into your marketing strategy is more than just a trend; it’s a powerful tool to connect with your audience on a deeper level. By understanding your brand’s values, defining your target audience, and aligning with relevant pop culture elements, you can create a more engaging and relatable brand experience.

Have you ever witnessed the success of a brand due to its social media presence? What if that brand is a movie? If not, let us introduce you to the M3GAN; Blumhouse's thriller that smashed the box office, all thanks to its multi-platform marketing.